UNION CITY, CALIF. – Oct. 31, 2013 – Building off decades of loyal followers of the Red Vines® brand, American Licorice Company will soon tempt candy lovers with the launch of Fruit Vines® Bites – soft, chewy, bite size candies packed with delicious fruit flavor and designed to give everyone a new candy experience.
Born out of the candy lovers’ desire to celebrate life’s sweet moments with a delicious reward, Fruit Vines Bites will give consumers a soft, chewy on-the-go snack when it hits store shelves in early 2014.
The bite size pieces are the perfect size for a quick treat to celebrate life’s sweet moments and are available in the top 2 fruit flavors – strawberry and cherry. “We wanted to develop a candy that appealed to the candy enthusiast and knew that soft, chewy, fruity candies would be the answer,” said Red Vines Brand Manager, Stephanie Louie. “And, we’ve received nothing but positive responses from all the consumers we’ve talked to.”
Support for the Fruit Vines Bites launch will include an integrated marketing campaign, featuring a 30-second national cable commercial, mobile sampling tour, a national FSI, digital and mobile ads, and multi-platform sponsorships to engage consumers with the Fruit Vines brand.
Low fat and containing no preservatives, Fruit Vines Bites will be available in three sizes: 2oz count good, 5oz hanging bag and 10oz re-sealable stand-up bag.
Live on the sweet side with Fruit Vines™ Bites!
American Licorice Company
An industry leader in manufacturing and marketing candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice Company has brought happiness to consumers with the Red Vines®, Fruit Vines®, Snaps®, Sour Punch®, Punchies® and Super Ropes® brand candies.