Back in 2001, Joaquin Almaguer began to work with the StopWaste program to reduce waste and recycle at our Union City facility. StopWaste, an organization dedicated to reducing the waste stream in Alameda county, helped us find local recyclers to pick up materials from our plants. We also set up a system of bins to make it easy for associates to recycle.
In 2002, American Licorice was awarded the WRAP from the StopWaste program for our efforts in waste reduction and recycling in Union City. We’ve won the award each year since then, for 10 years in a row. In 2012, we redirected 92% of our waste, on average, from the landfill.
In Union City, we’ve developed a culture of waste reduction. In 2012, American Licorice was recognized by the mayor of Union City, California for our efforts. You can read Union City’s case study on our sustainability program including our zero waste project here. We also set a Zero Waste goal for our facilities, first in Union City and by the end of the year companywide.
Our initial goal is to reduce waste to landfill as much as possible at our manufacturing facilities. Reaching this goal requires analysis of our current waste stream, a waste reduction plan based on findings of this analysis, education for associates on waste reduction and recycling, and systems and processes to faciliate reduction, reuse, and recycling.
You can read more about specific actions we are taking to reduce, reuse, and recycle, on our WRAP awards page.
We are working on researching and identifying opportunities to reduce our end of life impact in the consumer waste stream, as well. Today, all our corrugated is made of materials that are certified by the Sustainable Forestry Initiative, which insures that conservation practices are in place for source materials. Our Theater Boxes and the Red Vines® inner tray is fully recyclable. Our Red Vines® Jar is also recyclable in many locations across the country, and many consumers like to reuse as a container.