| 2009: | Extinguisher is launched by American Licorice and is the first brand launch in the company's history to receive a major consumer communications campaign that includes TV and internet advertising. |
| 2008: | Red Vines airs its first-ever TV advertisement. |
| 2008: | Sour Punch is featured on Food Network's popular show Unwrapped. |
| 2007: | American Licorice Company's Red Vines facility is honored with WRAP of the Year award by the California Integrated Waste Management Board. |
| 2006: | American Licorice Company's Red Vines facility is honored with WRAP of the Year award by the California Integrated Waste Management Board. |
| 2006: | Sour Punch brand gets a bold new look. |
| 2005: | Red Vines is featured in the Saturday Night Live skit, "Lazy Sunday", which becomes an internet sensation in 2006. |
| 2005: | Red Vines is featured on Food Network's popular show Unwrapped. |
| 2005: | American Licorice Company's Red Vines facility is honored with WRAP of the Year award by the California Integrated Waste Management Board. |
| 2004: | American Licorice is 90 Years Old. |
| 2004: | American Licorice Company's Red Vines facility is honored with WRAP of the Year award by the California Integrated Waste Management Board. |
| 2004: | Sour Punch brand co-promotes with the "Justice League" from DC Comics. |
| 2003: | Riza joins the Red Vines brand as European Style Licorice Bites. |
| 2003: | American Licorice Company's Red Vines facility is honored with WRAP of the Year award by the California Integrated Waste Management Board. |
| 2003: | Red Vines brand bursts with a new look. |
| 2003: | American Licorice launches Neon Punch brand. |
| 2003: | Sour Punch introduces Omegas. |
| 2002: | Twisty Punch is introduced. |
| 2002: | Sour Punch brand expands to include Chili Punch in exotic flavors like Mango and Zesty Tamarind. |
| 2002: | Red Vines brand expands to include Fruit Vines in delicious flavors like Purple Grape, Green Watermelon, and Blue Raspberry. |
| 2001: | Sour Punch co-promotes with Shrek - the Oscar-winning, animated, smash film from Dreamworks. |
| 1999: | American Licorice launches natural licorice brand Riza. |
| 1999: | Sour Punch Beanz and Twists are introduced. |
| 1998: | Sour Punch Ropes are introduced. |
| 1997: | Sour Punch Bites are introduced. |
| 1990: | Sugar Free Vines are introduced. |
| 1990: | American Licorice expands into the sour candy market with Sour Punch confections brand. |
| 1983: | Red Vines debuts in its now iconic knob-top jar. |
| 1975: | Super Ropes brand is born. |
| 1971: | American Licorice San Francisco facility relocates to Union City, CA |
| 1963: | American Licorice Company invents the longest licorice pieces - Red Ropes and Licorice Ropes. |
| 1958: | Red Vines Original Red Twists makes its debut in its now iconic tray. |
| 1952: | Classic Raspberry Vines is renamed Red Vines. |
| 1930: | Snaps - the original classic chewy candy - is introduced. |
| 1925: | American Licorice creates a licorice shoe for Charlie Chaplin to chew on in the movie The Gold Rush. |
| 1925: | American Licorice Company begins west coast operations in San Francisco, CA. |
| 1920: | Classic Raspberry Vines makes its debut. |
| 1914: | American Licorice Company is founded in Chicago, IL. Black Licorice Vines are born. |
