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Company Timeline

The American Licorice Company is committed to continuous improvement. The foundation of our business is built upon the values of honesty, integrity, and respect.

KEY DATES

2010

  • American Licorice Co. launches Natural Vines®!
  • California Fit Business Award—Silver 2010
  • American Heart Association Start! Fit Friendly Award—2010

2009

  • California Fit Business Award— Bronze 2009

2008

  • Sour Punch® candy is featured on Food Network’s popular show Unwrapped. Red Vines® brand airs its first-ever TV advertisement.

2007

  • American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2006

  • Sour Punch® brand gets a bold new look
  • American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2005

  • Company establishes a new plant in Indiana and a research facility near Chicago.
  • Red Vines® brand is featured on Food Network’s popular show Unwrapped.
  • Red Vines® brand is featured in the Saturday Night Live skit, “Lazy Sunday”, which becomes an internet sensation in 2006.
  • American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2004

  • American Licorice Co. turns 90 Years Old!
  • The “Justice League” from DC Comics promotes the Sour Punch® brand.
  • American Licorice Company’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2003

  • Red Vines® brand bursts with a new look.
  • American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2002

  • Restructuring and implementation of Lean Manufacturing begins.
  • Red Vines® brand expands to include Fruit Vines in delicious flavors like Purple Grape, Green Watermelon, and Blue Raspberry.
  • Sour Punch® brand expands to include Chili Punch in exotic flavors like Mango and Zesty Tamarind. Twisty Punch is introduced.

2001

  • Shrek – the Oscar-winning, animated, smash film from DreamWorks – features Sour Punch® candy in its promotions.

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