Company Timeline

2010

• American Licorice Co. launches Natural Vines®!
• California Fit Business Award—Silver 2010
• American Heart Association Start! Fit Friendly Award—2010

2009

• California Fit Business Award— Bronze 2009

2008

• Sour Punch® candy is featured on Food Network’s popular show Unwrapped. Red Vines® brand airs its first-ever TV advertisement.

2007

• American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2006

• Sour Punch® brand gets a bold new look
• American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2005

• Company establishes a new plant in Indiana and a research facility near Chicago.
• Red Vines® brand is featured on Food Network’s popular show Unwrapped.
• Red Vines® brand is featured in the Saturday Night Live skit, “Lazy Sunday”, which becomes an internet sensation in 2006.
• American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2004

• American Licorice Co. turns 90 Years Old!
• The “Justice League” from DC Comics promotes the Sour Punch® brand.
• American Licorice Company’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2003

• Red Vines® brand bursts with a new look.
• American Licorice Co.’s Red Vines® candy facility is honored with WRAP of the Year award by the California Integrated Waste Management Board.

2002

• Restructuring and implementation of Lean Manufacturing begins.
• Red Vines® brand expands to include Fruit Vines in delicious flavors like Purple Grape, Green Watermelon, and Blue Raspberry.
• Sour Punch® brand expands to include Chili Punch in exotic flavors like Mango and Zesty Tamarind. Twisty Punch is introduced.

2001

• Shrek – the Oscar-winning, animated, smash film from DreamWorks – features Sour Punch® candy in its promotions.